TTRCS COVID-19 OUTBREAK 24 MONTH REPORT IFRC (OCTOBER 2021 - JANUARY 2022)

The TTRCS has aligned its response framework to focus on three main areas 1) reducing further spread, 2) increasing the uptick of vaccinations and 3) providing social support to the most vulnerable. During the period October 2021 to January 2022 one of the largest areas of focus has been education and providing vulnerable communities with risk communication and community engagement (RCCE).

The TTRCS branded “Stronger Together Campaign” entered its second phase with the development of eight public service announcements for radio and a five-part television series. For both campaigns, the contents were informed by the results of the TTRCS COVID19 perception survey, which highlighted the need to focus communication on specific audiences rather than broad generalized messages. The approach has been to tailor messages for radio and television outlets to address specific demographic groups and more importantly target by sector (e.g. entertainment, restaurants, school etc.) to ensure greater reception of the message.